The Future Of Leveraging Artificial Intelligence In Sports

The use and development of artificial intelligence is exploding right now with sports franchises getting in on it too. Of course with the Thunder, various college and minor league teams here in Oklahoma, how could it potentially help the sooner state's fan experience?

Josh Lindstrom with Trace3 Analytics joined us on Friday morning to talk more about sports and A.I.

What are you doing in the sports and A.I. space?

"You know, it's interesting. It's become such a relevant topic. It's a very hot topic. And I think everybody's trying to figure out what's the next step here. Ideally, leveraging A.I. and data to get you know, not only the upper advantage on the field, but also the upper advantage in and around for fans in the stadium and how you go and purchase your beer and your hot dogs faster. All those things come into fruition and leveraging data and AI and you know, in around the stadium, on the field, how I get to games, all is becoming relevant as we work and go down this journey."

What are some of the things that A.I. can do in a stadium or arena?

"Well, it's interesting. The Detroit Lions are obsessed with fan experience. And they took the initiative and wanted to leverage data to be able to go ride that wave. And so ideally, it started with how do we get folks into the stadium quicker? And as the overall organization started looking at, what are the different data points? We started to be able to expand upon that. How do we make it easier for them to enter the stadium? Give them faster access, make sure that their tickets go through via mobile devices. If somebody's in the parking lot tailgating, how do we get them into the stadium quicker? That led to multiple different, what we call in the industry, use cases. That went and drove other different initiatives and type of business initiatives. How do we track what's the highest spending Jersey in the stadium? If there is an influx of 21 plus in a section, how do we promote more beer and food, you know, advertisements, that type of thing. Can we view if fans are looking at the stadium? Are they looking at the field or are they looking at the scoreboard, right? Those types of things started becoming real time as we built this analytics war room and collaboration with the Detroit Lions."